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Coffee afficionados and haters alike still think 7-Eleven’s $1 cup isn’t real coffee – but instant coffee made from syrup.
We launched a high-end coffee body scrub made from 7-Eleven’s freshly ground Arabica & Robusta beans. And sold it on Australia’s No.1 online beauty store, faced by an international model.
It sold out immediately, and 7-Eleven broke records with the most cups of coffee ever sold in a day.
