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Australia is the world’s most saturated automotive market. With more manufacturers than anywhere else competing for just one million vehicle sales annually. Mazda risked being seen as outdated as fresh competitors arrived emphasising new tech and features.
We doubled down on one of the most iconic advertising lines in the world. Breathing new life into the brand by returning it to its core: the celebration of the simple, visceral joy of motion.
Zoom Zoom doesn’t need a lot of explanation. In fact, that’d probably ruin it. So we just showed the joy n the biggest, boldest way we could. Films, posters, immersive installations. You feel zoom your way. I feel Zoom mine. But wherever we come from, and wherever we’re going, we’re united by the simple joy of just moving. That’s the spirit of Zoom Zoom.
