How we took a traditional action movie trope

and pushed it to its limits.

The Challenge

7-Eleven had an exclusive partnership with Mobil, giving them access to new premium quality fuel that was proven to take cars further per tank. We needed to stand out amongst the other traditional fuel retailers and make people aware that our quality fuel could help them go further.

CLIENT

7-Eleven

YEAR

2024

CAPABILITIES

CREATIVE

The Reframe

We took a traditional action movie car chase and pushed it to its limits by telling the story of a good guy and a bad guy who had been chasing each other so long they’d even forgotten who was who.

The Big Thing

On social we took the story even further with a playful video that literally wouldn’t end. End frame after end frame after end frame our ad kept going, giving us more opportunities for branding and reinforcing the fact that with Mobil quality fuel at 7-Eleven you’ll be able to go further and further and further … you get the idea.