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While online tech had evolved, the way people sold their cars hadn't. New car advertising captivates with cinematic quality and storytelling, while everyday Australians selling used vehicles were trapped in a world of boring photos and descriptions. This inequality meant private sellers struggled to capture attention.
We created a cloud-based platform that read sellers' listing data and merged it with over 5000 pre-recorded audio and visual clips to give every seller a one-of-a-kind car ad. With over 1.2 trillion possibilities, no two ads were ever the same. Without sellers lifting a finger, they received an email with five unique commercials to choose from: Luxury, Family, Adventure, City and Tough - democratising car advertising and levelling the playing field between major manufacturers and everyday Australians.
We developed a sophisticated algorithm that seamlessly combines sellers' car photos with professionally shot video footage across five distinct themes. Working with award-winning comedy director Tony Rogers, we captured hundreds of scenes and thousands of voiceover clips designed to work with any vehicle. The technology automatically analyzed listing details and synthesized them into compelling narratives, delivering personalised video ads directly to sellers' inboxes without requiring any additional effort on their part.
